Case Study · Embedded Software BSQUARE

Hayden IR positioned BSQUARE as a recession-resistant growth opportunity and introduced it to more than 1,500 institutions. In just over five years the share price rose 400%, from $2.36 to $11.80, despite a bear market for small-cap stocks.

400%

Share Price Increase in Just Over Five Years

Company
BSQUARE Corporation
Ticker
Nasdaq: BSQR
Sector
Technology & Telecom
Industry
Embedded Software
Engagement
2005–2011

01 · Challenge

The Challenge

When Hayden IR began representing BSQUARE on September 1, 2005, the stock traded at $2.36, a market cap of approximately $24 million. The engagement went on to span a bear market that was particularly hard on small-cap stocks.

02 · Solution

Our Solution

  • Developed collateral and positioned the company within the investment community as a unique, recession-resistant growth opportunity
  • Made introductions to more than 1,500 unique institutions and arranged face-to-face meetings with more than 200 funds
  • Targeted and arranged meetings with the financial community and prepared supporting materials
  • Helped leverage improved performance to drive a disproportionate shift in valuation
  • Executed strategies to reach retail and institutional investors as well as research analysts

03 · Impact

The Impact

  • Share price rose 400%, from $2.36 (September 1, 2005) to $11.80 (January 12, 2011), and market cap increased to $121 million
  • As a result of Hayden IR’s efforts and management resolving an issue with its largest customer, the stock closed 2010 at an eight-year high, up 158%, beating the Russell 2000 (+26.85%) and the Nasdaq Composite (+7.8%)
  • Total volume increased 75%, to 56.1 million shares traded in 2010 from 32.1 million in 2009
  • From October 2010 to January 2011, enterprise value to EBITDA improved 597.8% and the trailing P/E ratio improved 255.9%
  • Participation in the quarterly results conference call more than doubled, and the number of professional investors following company news more than tripled

Past results are not indicative of future performance. Figures are as reported in Hayden IR’s case study for BSQUARE Corporation. See our disclosures.

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