01 · Challenge
The Challenge
Zedge was a spin-off that had languished since becoming a standalone public company. A new management team had been assembled and began taking steps to drive profitable growth, but as those changes started to deliver results, the company struggled to attract attention from the investment community. Management sought help increasing awareness of its stock and communicating the improvements it was making.
02 · Solution
Our Solution
- Developed a communications strategy and collateral targeting both higher-tier small-cap investors and larger technology funds, focused on the potential for revenue growth, profitability and cash distribution
- Developed and executed a targeted investor communications strategy to support a successful secondary offering
- Introduced the company to new investors outside its traditional holders
03 · Impact
The Impact
- Stock price increased 957%, from $1.38 at engagement to a high of $19.90 in 12 months
- Daily trading liquidity increased 15,000%, from 25K shares (~$35K) to 265K shares (~$3.9M)
- The rise in the stock price enabled the company to fortify its balance sheet through an equity raise
Past results are not indicative of future performance. Figures are as reported in Hayden IR’s case study for Zedge, Inc. See our disclosures.
