01 · Challenge
The Challenge
8x8 was shifting its business model to de-emphasize a diminishing, low-margin consumer offering and focus on a differentiated, high-margin SaaS-based offering. During this shift, the declining legacy business was hindering growth and overshadowing accelerating growth in the core business. The company needed help communicating the transition to investors and attracting new investors to replace fatigued shareholders.
02 · Solution
Our Solution
- Devised communications strategies to define the transition and attract new investors and sell-side analyst coverage
- Developed an investor targeting program, scheduling meetings and leading development of presentation materials for outreach in San Francisco, Los Angeles, Milwaukee, Minneapolis, New York, Boston, Chicago, Seattle, Portland and Dallas
- Facilitated introductions to a new pool of institutional investors
03 · Impact
The Impact
- Stock gained 818% over a six-year period
- Made introductions to more than 200 unique institutional investors, which helped place more than 60 investors in the company’s stock
- Gained sell-side coverage from Deutsche Bank, Barclays, Craig-Hallum, Dougherty, Northland, B. Riley, William Blair, Stephens, Needham, Sidoti and Bank of America
Past results are not indicative of future performance. Figures are as reported in Hayden IR’s case study for 8x8, Inc. See our disclosures.
