01 · Challenge
The Challenge
Celsius had a low float and limited trading volume, complicated by its listing on the OTCQX and by products and a stock that were not yet broadly known. A completely new management team had recently been brought in after a past failed strategy and delisting. Celsius was also planning an aggressive product launch in Asia while European sales were declining following the sale of its distribution partner, so it needed messaging that kept investors focused on the growth of the business while adjustments were made in the declining regions.
02 · Solution
Our Solution
- Developed the key valuation metrics investors use to evaluate consumer beverage companies and incorporated them into press releases, investor presentations and quarterly results
- Introduced and set meetings with more than 15 of the top micro- and small-cap investment research firms and banks covering the consumer beverage industry, over more than 10 non-deal roadshows
- Secured sponsorship from all market makers to gain Nasdaq uplisting support without raising money
- Joined board meetings at senior management’s request to articulate strategy, providing tangible market-based evidence to support strategic decisions
03 · Impact
The Impact
- Stock price increased from $3.35 on January 7, 2019 to a high of $70.66 in January 2021, a market cap of over $4 billion
- 31.3M shares held by 75+ institutional investors, up from ~3M shares held by 13 institutional investors as of December 2017
- Daily trading volume increased from 11.5K shares a day in January 2017 to 1.4M shares a day in January 2021
- Three analysts initiated research coverage with no banking transactions
Past results are not indicative of future performance. Figures are as reported in Hayden IR’s case study for Celsius Holdings, Inc. See our disclosures.
