01 · Challenge
The Challenge
American Software first engaged Hayden IR in February 2003 and worked with the firm until January 2008, then re-engaged Hayden IR on February 1, 2011.
02 · Solution
Our Solution
- Developed a corporate profile for use with the investment community
- Targeted and arranged meetings with the financial community and prepared supporting materials
- Initiated quarterly conference calls and webcasts, built the audience for the calls and completed follow-up
- Augmented conference presentations with one-on-one meetings and ad hoc conference calls with appropriate, qualified investors
- Secured independent sell-side analyst coverage from Capstone, Singular Research, Davenport and The Robins Group
- Handled investor and prospective investor calls, requests for information, list maintenance and other IR functions
03 · Impact
The Impact
- Share price rose 204%, from $2.71 (February 14, 2003) to $8.25 (January 1, 2008), as market cap increased from $62 million to $220 million
- Average 10-day trading volume increased more than 460%, from 16,000 to 90,000 shares
- Facilitated the involvement of 25 new institutional investors
- Market makers increased more than 66%, from 12 to 20
- Invited to the B. Riley, Capstone, Singular Research and AeA investor conferences
- After the re-engagement, the share price rose 43.5%, from $6.71 to $9.63 on January 13, 2012
Past results are not indicative of future performance. Figures are as reported in Hayden IR’s case study for American Software. See our disclosures.
